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‘Demon Slayer’ hits the highest box office income in the shortest time period

The success of the movie ‘Demon Slayer: Kimetsu no Yaiba (鬼滅の刃)’ is making the animation industry excited. This success seems to be able to not only revive the depressed atmosphere due to the COVID-19 but also act as a catalyst for the animation industry which has become stagnant. Netflix, which is known to have invested enormous capital in animation content, is also watching up the box office hit of the ‘Demon Slayer: Kimetsu no Yaiba (鬼滅の刃)’ The comic ‘Demon Slayer’ drawn by author ‘Koyoharu Gotōge (吾峠呼世晴)’ takes place in Japan during the fictional Great Jeong era (1912-1926) where there is a goblin that eats humans, and tells the story of the protagonist Tanjiro who has lost his family to the goblin. The Publishing company Shueisha has announced that the cumulative number of the published “Demon Slayer” has exceeded 100 million copies until 2 October. There are seven comics, including “Dragon Ball,” “One Piece,” and “Slam Dunk,” that went over 100 million copies through Shueisha.

On 16 October, the locally released movie “Demon Slayer” surpassed USD 9.6 million in sales within 10 days of its release. Toho, the film distributor of it, rated the film as the movie that has generated the highest box office income in the shortest period of time.

The industry is evaluating that this exceptional success of the “Demon Slayer” was able thanks to the well-made original comic. The original has formed a strong fan-base and creating the scenes that are most popular among fans into high-quality pictures led people to the theater.

Source: Poster of 'Demon Slayer', Toho

The reason that the local film industry was surprised by the popularity of the “Demon Slayer” is that it was a hit film that broke out in the midst of the worst times with “COVID-19”. Local film and theater operator Shochiku announced that it recorded a deficit of USD 90 million through an interim settlement in August this year. Another theater operator, Toho, is also experiencing difficulties, with its net profit falling 83.4% year-on-year. For these business operators, the mega-hit of the “Demon Slayer” is the rain of drought.

The local film industry predicts that the theater version of the “Demon Slayer” will be on the top of USD 287 million, the highest box office income level in local movies. The film that recorded the highest box office income in Japanese theater history was the animation “Spirited Away,” with sales of USD 294 million. "Demon Slayer’s” earning surprise attracted online video service (OTT) industries such as Netflix.

On 27 October, Daiki Sakurai, chief producer of Netflix animation, said "Currently, the hottest topic in the Japanese animation industry is Demon Slayer. As a member of the industry that creates animation content, I think it is exciting and happy news.” in an online global media interview.

According to producer Sakurai, the animation industry is now at a major turning point. He mentioned, "The data has been totaled that 100 million generations around the world enjoy watching animation content. When the generation is converted into the number of people, it reaches 200 to 300 million people. In the past, we thought the animation was a small piece of the content industry, but it is now making up a bigger market. The animation industry has reached a turning point."

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