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HBO MAX Reached 61M Subscribers Only In 2 Years After Launch

HBO Max, Warner Media's online video service (OTT) company, surpassed 41 million subscribers, including HBO, the existing cable channel, and achieved its goal two years earlier, parent company AT&T said.

Photo Source : Yonhap News

AT&T said in a quarterly report that the number of subscribers to HBO and HBO Max reached 41.5 million at the end of last year, up 20 percent from 34.6 million at the end of last year.T he number of subscribers included not only HBO Max subscribers, but also subscribers who can watch HBO Max with existing HBO subscriptions, and those who can access HBO Max through AT&T mobile phone promotions. Of the 37.7 million HBO Max subscribers, 17.2 million were active, doubling from 8.6 million at the end of September last year.

T&T explained that the recent increase in subscribers has seen the effect of simultaneous online and offline releases of Warner Bros' new movie. Warner Bros released the film "Wonder Woman 1984" at the same time last year in theaters and HBO Max, and 17 films including "Matrix 4," "Godzilla vs. King Kong" and “Dune” is announce to be released in the same way.

The simultaneous release of 'Wonder Woman 1984' helped increase the number of HBO Max and HBO subscribers. The number of subscribers exceeded 41 million is two years earlier than we expected.

Meanwhile, competitive service Netflix had 23.7 million subscribers at the end of last year, while Walt Disney's Disney+ had 73.7 million as of October last year. Currently, global OTT competition is overheating, and competition for share using its contents is expected to intensify. In addition, as the Covid-19 crisis continues, the demand for platforms that can enjoy content online is expected to continue to surge.