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K-Content gain popularity in the Middle East

The Korean Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) announced on June 22 that they will host an online event titled “E-Korean TV Content Market” to promote Korean broadcasting content in Middle Eastern countries and diversify the range of content export. K-content is facing dramatic increase of global popularity, and now freshly reaching out to the Middle East. While about 90% of the exports of the domestic content industry being heavily weighted in Asia and Americas, the Middle East is drawing more attention for its high potential as an emerging market.

To meet the domestic content industry’s ambition to enter the Middle Eastern market, an opened webinar titled “Buying Habits in MENA” will be held through the official YouTube channel of KOCCA. Ashley Rite, the director of kids and family content of UAE's network OSN will be explaining the regional trend of content. Moreover, speakers from Roya TV, the most watched broadcasting channel in Jordan and Watch-IT, the emerging Egyptian over-the-top (OTT) platform will be elaborating about the regional production and purchasing trends.

On 23rd, KOCCA provided support to the domestic content industry to curate export content packages to facilitate the entry into the Middle Eastern market. Moreover, on June 2, it showcased domestically popular K-drama and shows such as "The Penthouse: War in Life," and "Doom at Your Service" to the Middle Eastern buyers. SBS Content Hub is visualizing to remake the "The Penthouse: War in Life" with Calinos Entertainment located in Turkey. Director Ashraf Younis from the largest Middle Eastern broadcaster MBC, expressed his confidence to find a suitable content for regional viewers from the market.

Photo Source: SBS

Kyungmi Jung, the acting chairman of Korea Creative Content Agency showed her expectation for the event to function as a tool to overcome the coronavirus crisis and explore the Middle Eastern content market. Moreover, she anticipates seizing further opportunities of expanding and diversifying Korean content exportation in the future.

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