Netflix Pre-Purchased Christian Bale Movie at EFM for Record Breaking USD 55M
Netflix, an American video streaming company, pre-purchased a new film starring Christian Bale for USD 55 million dollars (KRW 62 billion won).
Netflix bought the global rights of the thriller movie <Pale Blue Eye> at the European Film Market (EFM), according to several media industry journals on the 7th (local time). European Film Market is one of the three largest movie markets in the world and was held as an online event s at the Berlin International Film Festival.
This is announced to be a record breaking deal that tops in the history of European Film Market(EFM). This movie is expected to start filming in the second half of this year. It is known that Netflix beat several competitors to secure the film and set a new purchase record in the European film market.
<Pale Blue Eye> is a movie based on a novel of the same name.
It tells the story of a murder at West Point of the U.S. Military Academy in 1830 and a former police officer (Christian Bale) digging into the case with the help of Edgar Allan Poe, who will become a famous writer in the future.
The film starts filming this fall, and Netflix recently signed a series of large purchase contracts to secure contents in the intensifying video streaming market.
Netflix bought the rights in North American region of World War II film <Operation Mincemeat>, starring Colin Firth for $15 million (16.9 billion won), and secured the U.S. rights of the action thriller <The Ice Road> starring Liam Neeson for $18 million (20.3 billion won).
It is notable that recently, from Sundance to Berlinale, more and more streaming and distribution companies are willing to pay more to acquire attractive and competitive content. As the global OTT streaming market is rapidly growing and the service providers’ competition to expand one’s service in diverse ways is getting more and more intensifies, it is expected to be a great opportunity for global content to make its way worldwide.