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No String Attached: Enjoy Samsung Free OTT Service With Its Smart TV

Entertainment has never been easier with Samsung Smart TVs! Samsung has announced that its free over-the-top video streaming service for its smart TV is coming to more countries.

Along with India, this free ad-supported content service will also launch in Mexico, Sweden and a select few European countries. So far, the service is up and running in 12 countries including Canada, France and others with two new entrants (Australia and Brazil) recently.

(Photo Source: 200+ channels that come with Samsung Smart TV)

“In 2021, Samsung will continue to expand TV Plus to other markets and continues to add top tier channels and content familiar with TV viewers,” the South Korean giant said in a press release. With over 15 million active users, Samsung is confident for its‘100% free’ service. Unlike Netflix, Amazon Prime, there are no paid subscriptions–or necessary debit/credit card sign-ups for Samsung TV Plus.

With the ever-rising popularity of the Korean Wave, Korea's leading investor/distributor Next Entertainment World(NEW), credits includes "New World", "Train to Busan" and "Pandora", have made its digital content platform subsidiary ‘New ID’ to launch a Korean movie specific channel ‘New K Movies’ on Samsung TV Plus in the US early this November.

(Photo Source: Channel ‘New K-ID’ and ‘New K Movies’ on Samsung TV Plus)

Its K-pop channel ‘New K-ID’ provides the latest K-pop contents, partnering with major broadcasters such as MBC Plus and KBS World and 26 content creating companies including YG Entertainment for music shows and variety programming.

Seline Sangsook Han, Senior VP, Visual Display Business, Samsung Electronics, said, "Throughout the pandemic, we have seen how consumers spend time at home and how much they value access to great media content. We have seen TVs become the centre of entertainment – from being a source of news to a streaming on-demand partner."

With India now recognized as the center of the world's fastest-growing OTT market, Samsung's decision to expedite the launch of TV Plus in India may have been a result of the explosive growth in online entertainment consumption after pandemic and more affordable data plans. Although Samsung's move seems more to be a strategy to acquire the actual Smart TV market share, rather than competing directly with Netflix or Hotstar. For now, it looks more like a service complimentary for Samsung smart TVs’ users.