The Era of Content Wars - Children Content
The content has become extremely important for OTT platforms. With the increasing competition in the OTT market, it has become essential that OTT platforms produce their own original and exclusive content. OTT platforms are increasing their investment and partnerships in contents that are related as cultural diversity have positive impact on increasing the number of subscribers. OTT platforms are choosing children's content as a key content to secure SVOD subscribers. Apple TV Plus, HBO Max, and Netflix are all increasing their production investments and strengthening partnerships with child content producers and they all have separate sections for children content.